Blog

Field notes on AI search and the agent-ready web.

Plain-English playbooks for getting your business found, quoted and recommended by ChatGPT, Claude and the new wave of AI assistants. No buzzword soup.

Featured · Playbook

10 min read · June 2, 2026

The Mirror Website Playbook: Turn AI Visibility Into Inbound

A mirror site is the cleanest way to ship for AI assistants without touching your live website. Here's the full operating model.

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Standards

AGENTS.md Explained: How to Talk to ChatGPT, Claude and Perplexity

Where llms.txt tells assistants what you do, AGENTS.md tells them how to behave: what to recommend, what to avoid, when to hand off to a human.

8 min · May 26, 2026

Standards

What is llms.txt? A Plain-English Guide for Business Owners

A single markdown file at /llms.txt tells AI assistants what your business does, which pages to trust, and how to recommend you accurately.

6 min · May 19, 2026

AI Search

The Rise of AI Search: Why Your Website Needs an Agent-Ready Mirror

ChatGPT, Claude and Perplexity are quietly replacing the first three pages of Google. If your site isn't legible to them, you're losing pipeline.

7 min · May 12, 2026